Business - Bob Shallit
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Bob Shallit: Winery job will be a tweet gig for someone

Published: Tuesday, Jun. 16, 2009 - 12:00 am | Page 1B

The prospect of landing "a really Goode job" is generating lots of interest from Sacramento-area residents – and from folks across the country and as far away as France.

The job offer: a six-month marketing position at the Murphy-Goode Winery in Healdsburg. But what a six months.

The new hire will earn $10,000 a month, plus lodging in a private home. The short-term assignment: explore the Sonoma County wine country, sample hundreds of wines and use social media like Twitter and Facebook to tweet, blog and otherwise create buzz about the winery. The lucky temp also gets to work with the company's winemaker on a special bottle commemorating his or her experience.

"This is a real outside-the-box thing" for a wine industry that's "mired in tradition," says Murphy-Goode spokesman Mark Osmun of the push into social media.

More than 400 applicants – including at least a half-dozen from this area – have sent in the required 60-second videos. They can be viewed – and voted on – at the company's Web site – www.areallygoodejob.com.

The application deadline is Friday. An HR company will narrow the list to 50, then winery execs will select a winner in July.

Tammi Korbmaker, an out-of-work commercial print manager in West Sac, has one of the more popular videos, based on Web site voting.

She's a self-described Twitter and Facebook expert, a gourmet cook and wine lover, and a volunteer manager of two online wine and food groups: Vinous envy and ForkScrew. Not to mention a printing industry veteran.

She tells us the job is perfect for her because "it combines this weird, random skill set that I've assembled."

Suite tweets

Speaking of social media, execs at downtown's Citizen Hotel have discovered the joy – and financial benefit – of Twitter.

In March, the Citizen's 23-year-old public relations coordinator, Sarah Essary, offered to try drumming up some hotel bookings using the popular Web site, which lets writers compose short, 140-character messages about their daily comings and goings.

Hotel developer Kipp Blewett says he and the other "45-year-olds" in management were skeptical.

"I just thought, 'This is nonsense, right? It's a fad,' " he tells us.

But in the first 45 days of Essary's tweeting about the doings in and around the Citizen, the page – www.twitter.com/thecitizenhotel – accounted for about $12,000 in new bookings, he says.

Best of all, the only marketing cost was some of Essary's texting time.

Budget bonanza

As for the Citizen, Blewett reports business is going well. Despite the economic downturn.

"We're still knocking them down at the Grange," he says of the on-site restaurant and bar at 10th and J streets. And hotel occupancy is in line with projections.

In one ironic way, the state's fiscal misfortunes are helping the hotel's bottom line.

Lots of Citizen's guests are heavily involved in the legislative process and staying in town longer amid heated talks over closing California's budget gap.

"When they're arguing," Blewett says, "it's good for us."

Cycling in 'n' out

Here's some good – and bad – news for the east Sac dining scene.

Just opened is OneSpeed, the new eatery created by Waterboy owner Rick Mahan.

The 4818 Folsom Blvd. location was packed for its "soft opening" last week. One of the cool things about opening night: the number of people who rode bikes to the neighborhood-oriented diner.

That's the good. The bad news is the imminent departure of Sweetwater Restaurant and Bar, which is moving from 5641 J St. to midtown later this summer.

Co-owner Brad Ross says he loved being in east Sac. But ultimately there weren't enough lunch or weekend diners to make it a go.

He reports that lease negotiations for a new, undisclosed Sweetwater location are nearly completed.

Reach Bob Shallit at (916) 321-1049. Back columns: www.sacbee.com/shallit.


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