Sacramento broadcasts love for Kings on Times Square billboard

04/16/2013 12:00 AM

04/16/2013 6:45 AM

Sacramento's message of love for the Kings is heading to Times Square.

A 30-second message about the Kings will air on the giant video board above Times Square starting today, one day before NBA team owners begin deliberating a mile away on whether the team should stay here or move to Seattle.

The video will be shown every five minutes for 72 hours; it will include testimonials from Kings fans, business leaders and others. Officials estimate it will be seen by 4.8 million people.

The total cost of the project, including buying space on the screen, is around $10,000, said Mike Testa of the Sacramento Convention & Visitors Bureau. The bureau produced the video with the Sacramento Sports Commission.

The hotel community is paying the cost, he said.

"It was frankly less than we thought," Testa said.

"We thought it was a good way to get the message out," he said.

Call The Bee's Dale Kasler, (916) 321-1066. Follow him on Twitter @dakasler.

Sports Videos

 

Join the Discussion

The Sacramento Bee is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service