NFL should think pink and purple in October
The NFL is coming off one of the darkest weeks in its history:
• An elevator video surfaced, leading to Ray Rice’s indefinite suspension for knocking out his then-fiancée. That was followed by Roger Goodell falling under heavy criticism by those who smelled a cover-up and demanded to know what the NFL commissioner knew and when he knew it.
• The league announced that a study shows one of four players will develop neurological disease during his career.
• MVP running back Adrian Peterson was indicted and arrested on charges of reckless child injury.
All that was missing was a pitchfork and torch-carrying mob banging on the NFL’s office doors demanding Goodell’s resignation or removal.
So what does the NFL do when things get too dark?
Think pink, of course.
For a seventh consecutive October, the NFL will go pink for Breast Cancer Awareness month. Players will accessorize – cleats, gloves, tape, towels, etc. – in pink as the league raises and donates money for research and awareness.
But if the NFL is genuinely concerned about the health of women, maybe it should include a little purple next month – the color of Domestic Violence Awareness. While sticking to its commitment to the breast cancer cause, the league also has an opportunity to make its fans, and its own players, aware that 1.3 million women are victims of physical assault each year, according to the National Coalition Against Domestic Violence.
Like Breast Cancer Awareness, Domestic Violence Awareness month is every October. Has there ever been a better time for the NFL to help raise awareness of battered women?
• Breast cancer
• Domestic violence
• Yes, he’s either lying or he’s incompetent: 54%
• No, he’s telling the truth and has handled it
• It won’t matter who is in charge: 26%