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Combined Cumulative Reach
The combined power of sacbee.com and The Bee reaches 74% of the Sacramento market - that’s over 1.1 million adults.
* 79% of market adults have logged on to the Internet in the past month
* 40.5% of market adults are deemed "heavy Internet users"
| GENDER |
Market |
sacbee.com |
Index |
| MEN |
49% |
46% |
95 |
| WOMEN |
52% |
54% |
104 |
| AGE |
Market |
sacbee.com |
Index |
| 18-24 |
14% |
11.7% |
84 |
| 25-43 |
18.9% |
30% |
158 |
| 35-44 |
19.3% |
21.1% |
109 |
| 45-54 |
19.3% |
23% |
119 |
| 55-64 |
18.2% |
8% |
60 |
| 65+ |
12.4% |
6.2% |
41 |
Annual
Household
Income |
Market |
sacbee.com |
Index |
| <$25,000 |
11.9% |
5.5% |
46 |
$25,000-
$34,999 |
16% |
11.9% |
74 |
$35,000-
$49,999 |
19.4% |
17.3% |
89 |
$50,000-
$74,999 |
19.6% |
23.9% |
122 |
| $75,000+ |
33.2% |
41.4% |
125 |
| EDUCATION |
Market |
sacbee.com |
Index |
| SOME HIGH SCHOOL OR LESS |
8.3% |
1.5% |
18 |
| HIGH SCHOOL GRADUATE |
26.5% |
18.5% |
70 |
| SOME COLLEGE |
29.9% |
31.5% |
105 |
| COLLEGE DEGREE |
20.9% |
26.8% |
128 |
| ADVANCED DEGREE |
13.7% |
21.2% |
154 |
Source: TMA (Apr-May) 2006
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At-Work Users
65.3% of sacbee.com users log on from work every month. These "At-Work" Internet users are a highly attractive demographic group.
Total Audience
Sacramento area adults who visit sacbee.com and/or read The Sacramento Bee = 1,263,900.
Shared Audience
Sacramento area adults who both visit sacbee.com and read The Sacramento Bee = 349,500.
Unique Audience
Sacramento area adults who visit sacbee.com and are not Sacramento Bee readers = 120,900.
Source: TMA Fall (Apr-May) 2006 - 4-County
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