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Online Rates and Specs
Tile ad
160 x 90
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Small Tile
120 x 60
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Tower
160 x 600
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Fly out ad
varies
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Oversized or Rectangle
300 x 250
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Leaderboard
728 x 90
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Billboard expanding ad
972 x 30 expands to 972 x 500
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Standard Banner
468 x 60
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Floating Ad
500 x 400 max, varies
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Page Peel Page Peels
800 x 550
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  Email Blasts
600 Width
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DEFINITIONS

Cost Per Thousand (CPM)
All advertising units are sold according to monthly agreements at a cost per thousand (CPM) rate structure. For example, a "$45.00 CPM" means advertisers pay $45.00 per thousand times users view the page delivering their marketing message.

Run of Audience (ROA)
Run of audience rotates your banner ad throughout sacbee.com. This is consistent with "run of paper" in print advertising, providing a general audience at a lower rate.

Targeted Delivery
You decide which sacbee.com sections best meet your marketing objectives. Your banner rotates among two or three targeted sections of your choice. This investment is your best opportunity to pinpoint and penetrate your most desirable prospects.

News Sponsorship
sacbee's most high-profile area, news offers an exclusive advertising opportunity. A maximum of ten advertisers may rotate throughout the news area, exclusive to their industry for the length of their contract.

Front-Page Exclusive Rotation
The front page of sacbee.com provides a premium position with immediate exposure as users log onto the region's number one site. Placement is available at a 10,000-impression minimum buy and will rotate through the front page exclusively. (Must be purchased in conjunction with a 50,000 monthly impression minimum).

Traffic Measurement
sacbee.com's delivery of online advertising is controlled by Real Media server software. Monthly reporting includes impressions per day, click throughs, and click-through percentages or yield. These reports can be run against a single ad, a single advertiser or across a multi-ad campaign. Advertisers may also enter the password protected site to access their individual reports on a more frequent basis.



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