MVP, The Sacramento Bee's non-subscriber direct mail product, was introduced in 1999 and has grown to more than 600,000 households. Consumers know and trust MVP to deliver weekly household savings from major grocers, retailers and local businesses. You can reach 98% of your audience by combining the weekday Bee and the Wednesday MVP.

Sub MVP targeting gives you total control of which customers you reach

With The Bee’s sub-ZIP targeting capability, you can segment your insert program in The Bee and MVP into over 200 customer Bee Target Zones or BTZs. We're talking neighborhoods, not just ZIP codes. We can help you locate your highest-value customers and those who fit your key audience profiles.

Reach 98% of your target audience

By matching your Zoned Sacramento Bee advertising with the Zoned MVP Wrap you reach 98% of your targeted audience. This is absolutely the most cost effective way of targeting your regional audience. The MVP Wrap Zones average 200,000 non-subscriber households—households who make the same buying decisions as Bee Subscribers.

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