Established in 1990 at The Fresno Bee (another McClatchy paper,) and withdistribution from Fresno to Sacramento, Vida en el Valle is the Central Valley’sleading bilingual newspaper.

The Latino market has enormous buying power and represents the fastest growing ethnic segment both nationwide and locally. Vida now reaches 167,000 households in the San Joaquin Valley (40,000 in the Sacramento area) and is ABC audited.

National studies show that most Latino households are bilingual, so all news, sports and entertainment stories appear in both languages as well. This means you’ll reach the younger readers comfortable with English, as well as older readers more accustomed to reading Spanish.

Vida en el Valle is a winner of 86 state and national journalism awards from the California Newspaper Publisher Association as well as the National Association of Hispanic Publications. Vida en el Valle is a market leader and when you partner with us, your business is destined to become one as.