The campaign for Proposition 98, the eminent domain ballot measure pushed by the Howard Jarvis Taxpayers Association and apartment owners associations, has released its first television ad.
"Only Proposition 98 will stop politicians from seizing homes and small businesses and selling them to developers," the ad says, citing the example of a woman who lost her home.
"This could happen to you," the ad intones in white text on a black background.
Watch it here:
The Los Angeles Times has analyzed the spot, writing, "The ad neglects to say that Proposition 98 would phase out rent control."
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