Speaking at a press conference in Santa Clara today, Gov. Arnold Schwarzenegger blamed marketing in part for the initial failure of the financial markets bailout package in Washington earlier this week.
The governor is himself a master marketer, from his days in body building to Hollywood to politics. Here are Schwarzenegger's thoughts, in full:
What was wrong right from the beginning was the way it was marketed. I mean, you can't talk about a Wall Street bailout. No one in America is interested in bailing out Wall Street [laughter] because those are the guys that are making the billions of dollars. So who is going to help that? But if you go and explain to people this is going to be a bailout for the ordinary citizens and for businesses, small and large, for everyone, the economy and everyone will be affected all the way down to Main Street, not Wall Street, that is then a different ball game.
So I don't know why those very experienced people in Washington that are so smart will go and sell it the wrong way to the people of America. I don't understand that. And I think that no matter what you talk about, it it's art, or if it is a sport, or if it is a product, or if it high tech, or if it's policy, you've got to sell it the right way. You can have the best idea in the world but if you don't know how to market it and sell it you have nothing. And I think they all should take Marketing 101, go back to school, so we can start all over again with this whole thing.
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