As Friday's debut of "Ratatouille" draws near, Pravda - Pravda, of all news sources - is reporting that the Walt Disney Co. is branching into the marketing of furniture, linens and even wine to attract more adults.

The wine, according to the article from Dow Jones Newswires, will be a $13 chardonnay from the Burgundy region of France and will be marketed under the label "Ratatouille," an animated movie about the rat Remy, who aspires to be a chef in a gourmet Parisian restaurant, preparing fine food rather than eating garbage. The date for release of the wine seems uncertain; it isn't yet listed on Disney's shopping Web site.