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March 01, 2007
I scream, you scream
 
Everyone from Ford to Coke has hitched its advertising wagon to "American Idol." So, it's no surprise that Dreyer's ice cream has joined the "Idol" party, launching a special line of ice creams. No, the pint-size flavors don't sing, but they probably taste really good. (Don't know about you, but we can't wait to try.)
The five "Idol" ice creams come under Dreyer's "slow-churned" label: Choc 'N Roll Caramel, Hollywood Cheesecake, Soulful Sundae Cone, Take the Cake, and Triple Talent. And, just like "Idol" fans can vote for their favorite singers, they also can vote for their favorite flavor. The winning "Idol" flavor will earn a permanent spot in Dreyer's ice-cream arsenal.
Here's how it works: Go to www.slowchurned.com to vote. In addition to helping select the next new Dreyer's ice cream, each person who votes gets the chance to win some nifty prizes, including a 50-inch HDTV plasma TV, an "American Idol" ice cream party for 75, or a trip to the "Idol" finale show in May.
And while we can't offer you a taste, here's a brief description of each flavor:
* Choc 'N Roll Caramel: caramel and chocolate ice creams with a caramel swirl and mini caramel cups.
* Hollywood Cheesecake: cheesecake-flavored ice cream with graham cracker and strawberry swirls.
* Soulful Sundae Cone: vanilla and chocolate ice creams swirled with chocolate-coated peanuts and cone pieces.
* Take the Cake: yellow cake-flavored ice cream, blue frosting swirl and multicolored confetti sprinkles.
* Triple Talent: milk chocolate, chocolate mousse and dark chocolate ice creams.
No microphone or stage needed, just a big spoon.
Posted by Leigh Grogan at March 1, 2007 04:50 PM
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