California Insider

A Weblog by
Sacramento Bee Columnist Daniel Weintraub

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January 15, 2004

Uphill battle

Here is my column on the PPIC poll results, which show that Schwarzenegger's bond proposal is trailing in early surveys. Here is a link to the poll. And here is the Field Poll, also released today, which shows pretty much the same thing. My take: the bond will climb into the 40s once voters identify it as part of Schwarzenegger's fiscal package. Then he will have to drag it over the finish line with a focused and personal paid advertising campaign in the $10 million range.