It's hard to stretch a family food budget.
Trying to balance what's on sale with what's appealing to parents and what children are willing to eat can sometimes feel akin to puzzling out the meaning of life.
There's good news, however.
Major supermarkets have realized this and are offering families deep discounts, advice on ways to make every dollar count and healthy meal ideas.
Safeway launched a campaign offering everyday low prices on thousands of items, many of which are targeted at families.
"It's really a sign of the times," said Jennifer Jolly, a consumer lifestyle expert who has teamed with
Safeway. "Everyone has challenges with their budget and this is what Safeway is doing to make people's lives a little bit easier."
Items with yellow tags indicate the new price, which is often in addition to Safeway Club Card savings.
I asked Jolly for some tips for families on ways to save money at the supermarket. Here is her advice:
- Stretch your meals to stretch your budget - A whole chicken for Sunday dinner can transform into healthy chicken sandwiches on Monday, chicken strips on Tuesday and chicken wraps on Wednesday. Family pack portions of chicken and red meat also are better values.
- Pack a lunch - Jolly said she didn't realize how much money she was spending on eating out until she started brown-bagging it. "I saved $100 in two weeks," she said. Parents can keep it interesting by packing items like hummus and veggies for dipping.
- Don't shy from generics - In-store brands, especially generic organic products, can save major money.
- Think green, save green - Buying one large container of juice and filling a Thermos or reusable container is often cheaper - and more environmentally-friendly - than buying individual juice boxes. Forego pre-cut fruits and vegetables. The DIY method is much more cost-effective.
- Get creative with old standbys - Use cookie cutters to make that PB&J a little more special. Try cutting tortillas and pitas into shapes to accompany dipping sauce. Use a rolling pin to roll out a piece of wheat bread, top with tuna or chicken mixed with finely diced veggies, roll up and slice. Call it sushi and let your little one's imagination run wild.
- Think outside the (lunch)box - Use a Thermos or insulated container to keep natural macaroni and cheese or oatmeal warm until lunchtime. "I pack whatever we've had for dinner the night before," Jolly said. "(My daughter) thinks it's really cool."
Speaking of lunchboxes, here are some suggestions from Patty Mastracco, recipe developer for
Raley's, on how to pack your child a lunch they won't trade.
- Get kids to help - Get your kids to help plan the weekly lunch menu. They are more likely to try new foods if they help prepare them.
- Healthy choices - Dedicate a drawer or bin to healthy things for kids to choose from. Try fruit leather, whole wheat energy bars, dried fruits and nuts.
- Surprise them - Fill a cored apple with peanut butter or almond butter or pack yogurt as a "dip" for fruits.
Whole Foods also has taken note of the trying economic times and posted a plethora of economical lunch box ideas on its
Web site. For recipes and more tips, go to the Whole Foods
"Build a Better Lunchbox" page.
Need more money-saving meal miracles? Check out The Bee's
Shop Cheap blog. Bee blogger Pam Dinsmore scouts for deals daily and each week, recipe researcher Sheila Kern finds delicious recipes using weekly specials.