From: Megan Burke []
Sent: Wednesday, June 24, 2009 10:16 AM
To: Wasserman, Jim - Sacramento
Subject: Coldwell Banker On Location YouTube Channel Attracts Over 200,000 Visitors in First Month


As experts in Washington and Wall Street continue to grapple with the state of the housing sector, one thing is clear: innovative strategies and new ways of encouraging buyers / sellers are integral for real estate companies who want to get the market moving in the right direction.  For example, in the month since its launch, Coldwell Banker “On Location” (a branded YouTube channel focused on real estate) has attracted more than 200,000 visitors to its site, and hosts over 1,700 videos that highlight local neighborhoods, housing tips and timely news.

I thought this info. might be helpful for any story on real estate trends, the future of online video or how brands are engaging customers in new ways during challenging times.  Below is our full release – please let us know if you have any questions or if you’d like to learn more.

All the best,

Megan Burke

CooperKatz on behalf of Coldwell Banker

David Siroty                                                   Heather Roberts                                                 Kathleen Reynolds
Coldwell Banker Real Estate LLC            Coldwell Banker Real Estate LLC                   CooperKatz & Co. 
973.407.7199                                                973.407.5590                                                       917.595.3031
Draws a Crowd
Immersive YouTube Channel Now Most Viewed in Real Estate Industry;
Attracts more than 200,000 Visitors in First Month and Features 1,700 Localized Videos

PARSIPPANY, N.J. (June 23, 2009) – In just one month since its launch, Coldwell Banker “On Location,” an innovative branded YouTube™ channel focused on real estate search and insights, has reached the milestone of more than 200,000 visitors to the site.  Designed to offer consumers a new way to search for and interact with real estate information, listings and local insights via video, the channel currently features more than 1,700 videos (1,300 of which are new since the site launched), that highlight behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale. 

Coldwell Banker Real Estate LLC launched On Location in May 2009 becoming the first brand to fully tap into the power of video.  Since its launch, On Location has been among the top ten most-viewed brand channels on YouTube and is the leading real estate brand page on the site. 

“The response we have seen since the launch of On Location has been tremendous and it is a confirmation that video truly is the way of the future for real estate,” said Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate LLC.  “The Coldwell Banker sales force has already uploaded more than 1300 original videos with many, many more on the way.  We are proud to lead the industry with an online resource that provides consumers with information to help them through the home buying and selling process.”

Two areas of strategic focus set Coldwell Banker On Location apart from other real estate Web sites.  First, it showcases the power of video to bring real estate more vividly to life – offering behind-the-scenes looks at towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale.  Second, content posted to On Location has a strong emphasis on local information and insights, so consumers can dig deeper into the areas of the country that interest them most.

Fischer noted that the channel is continuing to grow with content being added every day.  As more and more videos are uploaded, On Location will become an even greater asset to consumers. It has the potential to be the Web’s richest array of real estate video content, and the results we have seen thus far prove that we are well on our way," he said.

To create On Location, Coldwell Banker Real Estate closely collaborated with both YouTube, a Google subsidiary, and Google to develop a customized framework and user experience. In addition, On Location is the first branded YouTube channel to use dynamic IP lookup to search for videos, which automatically serves up local results when visitors first hit the site.

Development of the On Location site was a collaborative effort by Coldwell Banker interactive agency partners, FD Kinesis and Bootstrap Software, Inc.

To see a video about Coldwell Banker On Location please visit:

YouTube is a subsidiary of Google Inc.


About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2008, Franchise Times magazine’s prestigious Top 200 issue ranked the Coldwell Banker system No. 1 in real estate for the ninth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,500 residential real estate offices and more than 101,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.