Sierra Summit

Conversations and observations about California's mountains

January 13, 2009
Not Just Another Tree Hugger: Chuck Leavell @ mnn.com
stones.jpg

A Rolling Stone - as the saying goes - gathers no moss.

While I'm not sure what Mick, Keith, Charlie and Ronnie are up to these days, there's no doubt that Chuck Leavell, keyboardist for the legendary rock band, is keeping himself very busy.

Chuck - that's him, sandwiched between Charlie Watts and Keith Richards - is one of the founders of a new web venture focusing exclusively on the environment - the Mother Nature Network - which debuts this month. MNN is not just another green web page. It's aimed at what Chuck, a tree farmer from central Georgia, would call regular folks - people who love the outdoors but aren't  die-hard supporters of traditional green groups.

When Chuck first told me about the idea last fall, I sent him an e-mail, applauding the concept, saying: "Too often, blue collar folks are forgotten by environmentalists. And they shouldn't be."

"Exactly," Chuck replied. "We found a study that showed something like 25 percent of the people in the U.S. are really not concerned with environmental issues and not likely to be. Fourteen percent are very concerned and do a lot of research about it.  But the remaining 60 percent or so are the ones that are becoming aware and want to know more (but) just don't quite know where to go on the Net to get good info.  This will be our main target audience."

If you haven't seen the Mother Nature Network, by all means, check it out at:  

www.mnn.com/                           

And just for fun, have a look at the profile of Chuck that I wrote for the Bee back back in 2006:http://www.sacbee.com/502/story/294164.html

Among other things, you'll find a story about a 50-something rocker who appears to love trees as much as music - and is dedicated to improving the health of America's woodlands by thinning, burning and developing new strategies to keep private forest land from being sold and developed.

At MNN, there's something for just about everyone - including a special video segment featuring Chuck called Love of the Land. It's not prime time yet - but is already more substantive than much of what you see on cable news shows. So tonight, instead of sitting on the sofa and clicking on the remote, log on to MNN and check out what Chuck and his friends are up to.  To get directly to Chuck's segment, click on this link: http://www.mnn.com/mnntv/love-of-the-land

 Web sites come and go, of course, but Mother Nature Network has the feel of one that will be around for a while. As Time Magazine reported earlier this month in an article about MNN: "Thanks in part to the countless media layoffs around the country, MNN has been able to assemble a surprisingly accomplished staff for such a new property, including Peter Dykstra, the former head of CNN's science unit, and bloggers like the New York Times's Jim Motavalli, a transportation expert. That talent has enabled MNN to get a fast start on harder environmental news, even as it does the yeoman's Web work of aggregating content from other sites."

 

 

 

About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments
blog comments powered by Disqus


About Sierra Summit

The Author
Tom Knudson lives in the Sierra Nevada and travels widely throughout the range. His hobbies include fly-fishing, backpacking and cross-country skiing. He is the recipient of numerous journalistic awards, including two Pulitzer Prizes, one for a 1992 Sacramento Bee series "Sierra in Peril," a watershed work about environmental threats to the mountain range. E-mail Tom at tknudson@sacbee.com.

Visit sacbee.com's Sierra Warming section

December 2012

Sun Mon Tue Wed Thu Fri Sat
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31