We are two days away from debuting Sacramento Connect and we cannot wait to see how readers start using a toolbar that was designed to make it easier to find and share content on sacbee.com and a network of blogs and sites picked by Bee editors. We are calling the network Sacramento Connect.
The toolbar has built into it tools to measure how users are interacting with it, where they are coming from before they use the toolbar and where they went afterward, as well as how much they are using Facebook, Twitter and email via the toolbar. We won't be spying on individual users - the technology is not set up that way - but rather looking at traffic patterns to better understand how to make the toolbar work better for all users.
We'll share what we see with our content-linking partners, so they can better understand what their readers are looking for when they come to their site or blog. We'll hope to learn more about the kind of content readers are looking for, and if we don't produce it at sacbee.com or have a current linking partner that does, we'll look for a blog or site that does and invite them into the network. Each click will become a vote for action by readers.
On Sunday, I'll share my own journey from skeptic to strong supporter of Sacramento Connect.
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