It’s the end of an era at The End (KDND, 107.9 FM).
Midday DJ Heather Lee is out, replaced on the 10 a.m.-to-3 p.m. shift by Alecia (one-name only), who comes to the station from Tampa, Fla.
Lee had a long tenure at The End. She was the first DJ hired in 1998, when the station switched from the classic rock “Arrow” to a Top 40 format. In addition to her DJ duties, Lee had a celebrity/entertainment blog, “Heather Lee’s Cyber Sleaze,” which has been expunged from The End’s Web site.
“I guess the politically correct thing to say is that Top 40 radio is continually evolving, and they probably just wanted to freshen things up,” Lee tells us.
Might her future be in TV? Lee's done some free-lance work for News10 and “Good Day Sacramento” and isn’t ruling the medium out.
As they say, stay tuned.
-- Sam McManis