News10 general manager Russell Postell, apparently a loyal 21Q reader, took issue with our previous posting about "Sacramento & Co.," his station's paid-program-disguised-as-talk show.
Postell agrees that the show is advertising-driven and not at all journalistic, but he says that is what it was designed to be. He disgrees that "Sac & Co." is trying to sell itself as news.
"It's a commercial program," says Postell, who adds that "Sac & Co." is popular with local companies wanting to promote their goods and services. "It screams commercial. We don't hide that fact. Every segment's sponsor is labeled. If I have to put the Home Depot logo on our hosts' foreheads to make it clear, I would."
Stay tuned. Sponsorship tattoos on anchors might be a coming trend.
@Nyx.CommentBody@