Warning!
A gaggle of magazine publishers is scheduled to hit town Thursday for a long weekend of deep thinking and chin-pulling about the state of the industry.
Yes, it's the bi-annual gathering of the City and Regional Magazine Association. And while there will be panel discussions on branding, paid vs. non-paid circulation and something exciting called "Selling to interactice agencies and clients - a tactical approach," there will be plenty of frivolity, according to the CMA Web site. Check it out: Lots of golf, lots of cocktails, four-star dining at the Firehouse and Spataro, plus a trip to the auto show (with cocktails).
Ah, being a publisher sure has its perks.
"Sacramento was chosen to be the host, and I think that says something about how Sacramento Magazine is viewed in the industry," says Mike O'Brien (pictured), co-publisher of our monthly periodical.
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