For some people, fall means chill in the air, football weekends, the constant raking of leaves. But for us, it's NPR pledge time.
The fall drive at KXJZ (90.9 FM) began on Monday morning with Donna Apidone (right) telling us to dig deep. This time around, they eschewed the hard-sell "power hour" on Monday morning for a more traditional approach. The drive continues through Friday, and the station needs to raise $380,000.
And speaking of traditional, the pitches from the on-air staff remain the same. But, there was something we noticed while listening on the way into work. The soft jazz that the station plays in the background as the announcers make their spiels is punctuated every five or 10 seconds with the ringing of a telephone.
Not to go all Oliver Stone on you, but we think it's a canned sound and not truly a listener calling in at that precise moment. We have no hard evidence to support our claim, other than the ringtone sounds old-fashioned (circa 1970s), when we used rotary models. No business uses those blaring rings anymore, right?
Well, maybe an NPR station, since they have to sing for their supper and probably can't afford a fancy phone system.
We're talking to our KXJZ sources and we'll get to the bottom of this. In the meantime, call and pledge so that they can end the fund drive ASAP.