We're back, Bomb...Snap!
That's probably what the staff of KSFM (102.5 FM) was crowing this afternoon as they smoked cigars in the station's parking lot on Madison to celebrate its Arbitron ratings victory over rival KBMB (103.5 FM).
The new "book" shows that, in the 18-to-34-year-old category (hip hop's targeted demographic), KSFM finished in first place with an 8.0 rating, while The Bomb placed fourth, at 5.9. Overall - meaning all age categories - KSFM finished sixth, with a 4.5 rating, and The Bomb 10th, with a 3.5.
It's quite a change from the previous two ratings periods, when The Bomb finished ahead of KSFM. To rub it in the last time around, The Bomb employees even papered the KSFM parking lot with mimeographed copies of the ratings.
"That last ratings book was a big wake-up call for us," says Steve Cottingim, honcho of CBS' stations in Sacramento, which includes KSFM. "I've got to give credit to Byron (Kennedy, the program director). He put together a great team on the morning show, and the station has been very visibile in the community."
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