Yes, it is officially That. Time. Of. Year.
They're here and the signs are clear.
No, we're not talking about the aisles of holiday decorations at Target or the festive, Christmas-themed TV ads popping up between episodes of "Gilmore Girls" and "The Office."
No, we're not even talking about the crazy neighbor who puts up holiday lights over Labor Day weekend.
It's that you know it's officially the holiday season when Starbucks rolls out its annual supply of red coffee cups.
Because nothing says seasonal cheer like sipping that extra-foam, no-whip gingerbread latte out of a poinsettia-red paper cup.
Starbucks even has a Web site - ItsRedAgain.com - devoted to its tradition. You can use the site to create personalized e-greetings or learn more about global holiday celebrations.
Nice idea, but why do I have a feeling that this is going to be one of those hoilday seasons that feels both excruciatingly long and goes away too fast?
Make mine a black coffee, straight up. I'm going to need it.