Target
Everybody - and I do mean everybody - loves to partner with Target to launch something, whether it's clothing (Isaac Mizrahi, Liz Lange) or furnishings (Michael Graves, Todd Oldham) or makeup (Sonia Kashuk).
On Monday, L'Oreal Paris and Target launched Target Red, a new lipstick shade that falls under the L'Oreal Colour Riche collection. Of course, it is a beautiful shade of red. The lipstick, which sells for $5.99, is positioned in stores with other L'Oreal Paris products. As Target says, the new shade is "hitting the bull's-eye, literally."
L'Oreal handled the packaging, which is a customized case featuring the signature Target red shade (courtesy of Pantone Inc., the color specialists). There's even a tiny bull's-eye on the top. No word yet on how long the shade will be available. So, if you like it, buy two.
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