The End (KDND 107.9 FM) has hired Dan Mason as the station's new program director, the industry Web site Radio & Records reported.
Mason has been the interim PD at the station since the water-drinking contest that resulted in the death of a Rancho Cordova woman - and in the firing of 10 KDND staffers. Among those was longtime program director Steve Weed.
Radio & Records reports that Mason has worked at WHYI in Miami, WAKS in Cleveland and WMME in Augusta, Maine. "I am blown away by what a great company Entercom is and feel very blessed to be here," Mason told R&R.
We would like to give you more details about Mason, but John Geary, the GM of Sacramento's Entercom stations, hasn't returned any of our phone calls since Jan. 12. Hmmm. Coincidentally (or not), that's the date of the now-infamous water-drinking contest.
Mason didn't return our calls, either.
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