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March 28, 2007

Demographic breakdown for local TV news

The demographic breakdown for local TV news during February sweeps was released today by the Nielsen folks - and there's no surprise.

Channel 3 and Channel 19 fared well, as in past ratings periods.

Channel 19, Sacramento's Spanish-language channel, handily won the 18-to-34 and 18-to-49 age groups with its 6 p.m. newscast, "Noticias." In the 25-to-54 demographic, KCRA beat 19, with News10 and CBS13 pulling up the rear.

At 11 p.m., Channel 3's "KCRA Reports" won each demographic breakdown (tying with Channel 19 in the 18-to-34 category.)

Here are the numbers for 6 and 11 p.m. (Note: Other time slots were unavailable late Wednesday afternoon. So stay tuned for updates):

6 p.m. news
18-to-34

Channel 19 2.9 ratings, 14 share
Channel 3 1.2, 6
CBS13 1.2, 5
News10 0.6, 3

18-to-49
Channel 19 2.7, 11
Channel 3 2.4, 10
CBS13 1.2, 5
News10 1.1, 4

25-to-54
Channel 3 3.8, 13
Channel 19 2.6, 9
Tie: CBS13/News10 1.5, 5

11 p.m. news
18-to-34
Tie: Chs. 3 and 19 1.6, 12
News10 0.6, 4

18-to-49
Channel 3 2.1, 13
Channel 19 1.8, 11
News10 1.3, 8

25-to-54
Channel 3 2.9, 16
News10 2.1, 11
Channel 19 1.5, 8

Posted by Sam McManis at 5:23 PM | Send e-mail | Comments |

 
 

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