An official announcement has yet to be made, but we hear that by the end of this month, passengers waiting for flights at Sacramento Interational Airport will get the Prosper magazine welcome page when they tap into the airport's free Wi-Fi service.
Jeffrey Young, editor in chief of Prosper, let slip today in an interview with yours truly that the magazine has reached a deal with the airport to sponsor the service. A spokeswoman for the airport says Wi-Fi has been in place since last summer.
What does Prosper, the two-year-old business/lifestyle publication, get out of the sponsorship deal?
Exposure. Lots of it.
"There will be a gateway page you’ll go through (when users log on) that hopefully will push more people to our (Prosper) site," Young says. "Then they’ll see more material from us. We’ve done it because you can’t keep yourself in one niche. We're expanding big into the Web."
A redesigned Prosper magazine will be unveiled late next week, with its June issue. Maria Shriver is the cover subject.
Look for more on Prosper's relaunch in an upcoming Media Savvy column in The Bee.
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