21Q

Daily posts from Bee writers on movies, theater, media, fashion, music and pop culture.


dandl

... and Channel 3 (KCRA) continues its dominance, according to Nielsen Media Research figures released to stations Thursday.

That's never more evident than in the early evening news, where Dave Walker and Lois Hart (pictured) continue to rule. At 5 p.m., Channel 3 finished first, with a 10.1 rating - nearly double the combined figures for channels 13 (a 3.1 rating) and 10 (2.2 rating) at that time.

At 6 p.m., Channel 3 dominated again, with an 8.6, while Channel 13 (2.9) and News10 (2.8) trailed.

The late news remains the only really heated competition. Channel 3, once more, finished first at 11 p.m. with a 6.9 rating, edging News10 (6.6). Channel 19, our Spanish-language affiliate, had a 1.5 rating at 11 p.m.

At 10 p.m., Channel 13's 6.8 rating beat Fox40's 5.0 and almost matched Channel 3's rating at 11 p.m.

In the mornings, Channel 3 staved off competition from Channel 31's "Good Day Sacramento," which is gaining viewership but still unable to knock off KCRA. Channel 3 was most dominant in the 6 a.m. hour, posting a 4.8 rating. "Good Day Sacramento" had a solid 3.0 in that time slot, followed by News10 at 2.6, Channel 13 at 1.3 and Fox40 at 0.7.

The only poor numbers for KCRA came from the new 7-9 a.m. morning newscasts on sister station My58TV. Despite having essentially the same newscast, format and talent as Channel 3 earlier in the morning, My58TV garnered only a 0.6 rating.

That's paltry compared to "Good Day Sacramento" - 4.4 in the 7 a.m. hour, 3.4 in the 8 a.m. hour. And it's also the exact same rating that the simulcast of the "Armstrong & Getty" radio show got in the same time slot on My58TV during the February ratings period.

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