The Sacramento Humor Times, for 16 years a free monthly publication providing editorial cartoons and funny essays, soon will drop the "free" part.
Blame it on the lack of advertising -- a situation that's hitting all aspects of print media. Says publisher James Israel in a statement: "The free paper has not been generating the advertising support it used to."
Israel says he'll print four more free isues, then start the subscription model. Cost: 12 issues, $17.95 -- $12.95 if you subscribe by Sept. 30.
In March the circulation was 35,000. It'll be interesting to see how many devoted Humor Times readers (we see 'em in cafes around town all the time) will want to pay for it.
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