Starting a magazine is this market is relatively easy; maintaining it is another matter entirely. (Just ask Prosper magazine, bowing out after the December issue.)
So it is relief that we recently received the second issue of Salute magazine, the brainchild of El Dorado Hills resident Rob DeFeo. The cover boy is Italian blues guitar master Zucchero - so big that he’s apparently at one-name status.
In the past, we’ve reported on the genesis of the publication, which focuses on Italian Americans.
An encouraging sign in the second issue is the ads. Yes, they have more than a few. Most interesting ad: A two-page ad for Lasorda Wine. No joke - former Dodger manager Tommy Lasorda has turned vintner.
And, no, Giant fans, Lasorda didn't use sour grapes.
Check out Salute’s Web site here.
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