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21Q

Daily posts from Bee writers on movies, theater, media, fashion, music and pop culture.


December 20, 2007
Best of the 'Best-of' lists: Part 4

boston.jpg

Each year, one of our favorite media-related lists is the Top 10 PR Blunders, as chosen by San Francisco's Fineman PR firm; see a Forbes story here.

This year's undisputed champ - no surprise whatsoever - was FEMA for its fake press conferences during the California wildfires. Hey, FEMA, doin' a heckuva job!

But we also liked the botched guerrilla marketing stunt in Boston by the Cartoon Network. What first appeared to be battery-operated, magnetic explosive devices (see photo above) turned out to be props to hype the show, "Aqua Teen Hunger Force." But city authorities didn't know that at the time. They closed whole swathes - subways, freeways - of the city and called in the bomb squad.

Doh!

Categories: Sam McManis

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