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KSAC (1240 AM) station manager Paula Nelson says that, frankly, she's happy her station made the switch today from progressive talk radio to gospel.
Oh, and it's not just any ol' gospel - it's hip-hop gospel. Think anything from Yolanda Adams to the Rooftop MCs.
"It's got all the good beats and an inspirational, positive message, too," Nelson says of the new format, which went into effect late Saturday night. The call letters officially switched today.
And, right about now, Nelson says, she could use some positive.
"I was ready for this change - I just wasn't having fun anymore," Nelson says. "The whole political thing has gotten nasty, dirty and contentious."
And it didn't help that major political companies didn't support the station during its four years as a liberal talk radio station, she says.
"There are all these Sacramento Democratic organizations that haven't spent a dime on (advertising) for our station," Nelson says. "To them I say, 'You did this - you were complicit, you shut us down.'
"If you're not sending us the marketing dollars, then you're part of the problem."
Posted by Rachel Leibrock at 4:13 PM | Send e-mail | Comments |
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