Weed Wars

Dispatches from the California Marijuana Front

February 26, 2010
Pot programming gets toking on California cable stations

It may not yet compete with The Golf Channel, Food Network or Animal Planet. But Brad Lane thinks he has a hit for pot curious cable television viewers.

Lane is the creator and executive producer of Cannabis Planet, a twice-weekly marijuana-themed program that recently premiered on cable stations in Los Angeles, San Francisco and San Diego.

He said he negotiating with advertisers and media reps to place the show in the Sacramento market.

Lane, 47, earlier made his fortune developing an on-line library and hand-carry products for compact discs and DVDs. He retired for a while to Mammoth Lakes to snowboard, "recreate and medicate."

Now the medical pot user - for attention deficit disorder, he says - is airing a program on "the merits of the cannabis plant" as "food, fuel, fiber and medicine." He says he is close to financially breaking even, thanks to advertising from marijuana dispensaries to nutrient products for growing your own.

"We feature cannabis cooking in every show," he adds. "And our audience is hungry for more."

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About Weed Wars

Peter Hecht

From its pot fields to politics, California is the epicenter for America's marijuana discussion. This blog covers news, trends and people of the California marijuana story.

Contact reporter Peter Hecht at phecht@sacbee.com

» See the sacbee.com marijuana topics page

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