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The Internet is cooking
There are 48,000 food bloggers in the United States, and Sacramento has its share
By Bob Sylva - Bee Staff Writer
Published 12:00 am PDT Wednesday, May 23, 2007
Story appeared in TASTE section, Page F2
Continued from previous page
Rosa says her site gets 1,300 visits a day, mostly from Brazil and Portugal. Chucrute com Salsicha in Portuguese means "sauerkraut and sausage," which, curiously enough, was a favorite dish made by Rosa's mother back in Brazil.
The impetus of many food blogs was first a request, then a repository, of favorite family recipes.
The "godmother" of Sacramento food bloggers is Elise Bauer, author of Simply Recipes. Bauer, 46, a city native with an MBA from Stanford, found herself in San Francisco some years back as a hard-driving professional woman who dined out most nights and hungered for her mother's home cooking.
"I didn't know the first thing about cooking the food I grew up loving," Bauer says.
In 2003, she started a Web site. It began as an index card file of her mother's recipes. Both her parents, Alice and Thomas Bauer, who live in Carmichael, are superb cooks. From there, the site slowly grew and the catalog of recipes expanded.
Today, Simply Recipes has about 600 recipes in its database. It attracts upward of 1 million visits a month. It was named Best Blog Overall this year by the Well Fed Network, and, in 2006, Time magazine included Simply Recipes in a story on "50 coolest Web sites."
Simply Recipes also carries advertising. Bauer calls her blog a "profitable hobby."
"I'm enjoying what I'm doing," says Bauer, who works for a Bay Area management company but lives now in Sacramento. "But I'm still such a beginner when it comes to cooking. I have so much to learn."
As for the food blog phenomenon, Bauer, who, at four years at the virtual stove, qualifies as Betty Crocker, says, "Blogging is extremely easy. It doesn't cost anything. There is this whole community aspect, too. It's not just having your own soapbox. It's connecting with other people who have the same passions you do. Food and cooking is about sharing. Food is a happy thing. It's writing about something you love."
Local food blogs
• www.everythingrachaelray.com
• vanillagarlic.blogspot.com
• cakegrrlscakery.blogspot.com
• www.SacTicket.com/appetizers
About the writer:
- The Bee's Bob Sylva can be reached at (916) 321-1135 or bsylva@sacbee.com.
Kristy DeVaney of Sacramento writes the Cakegrrl blog, with recipes, chitchat and a diary of the city's food sphere. For the occasion, she created margarita Twinkies. Kevin German / Sacramento Bee
The title of the blog written by Madeline Miller, a local attorney, says it all: Everything Rachael Ray. By Kevin German / Sacramento Bee
Garrett McCord blogs on cupcakes and more at Vanilla Garlic. Kevin German / Sacramento Bee
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