Elk Grove News

Elk Grove releases project plans for proposed outlet mall

The city of Elk Grove has released project plans and a proposed development agreement for a retail outlet center at the site once envisioned for the Promenade regional mall.

The proposed project, known as the Outlet Collection at Elk Grove, will be the focus of the city Planning Commission’s Sept. 18 meeting. It calls for a retail outlet center similar to those in Folsom and Vacaville.

The developer, Dallas-based Howard Hughes Corp., seeks initially to construct up to 775,000 square feet for commercial uses – reusing approximately 332,000 square feet of previously constructed buildings – including retail, dining and entertainment facilities, according to a city staff report released Friday.

Under the proposed development agreement, at least 21 tenants must be selected from a specified tenant list consisting of retail stores typically found in outlet malls. It also calls for the mall to open within four years of approval of the agreement.

The original Promenade project, southwest of Highway 99 near Kammerer Road, was envisioned as a conventional shopping mall with Macy’s and other major tenants before construction was halted in 2008 due to the recession. Since the recent economic downturn, city officials say, few if any traditional malls have been built in the United Sates.

“Outlet-style centers have been more successful, reflecting general trends in retail for ‘branded value’ goods, where brand-name merchandise can be purchased at reasonable prices,” says the staff report.

Core tenants will be solicited based on the outlet-mall concept, but the center will include a number of other shopping, dining and entertainment opportunities, such as a movie theater and restaurants, according to the report.

Architecturally, the project calls for an open-air design that includes several amenities. The largest amenity, according to the staff report, is “The Green” a large centrally located parklike area. It would include landscaping, curved walkways, public art and a water feature. An outdoor performance area is also proposed next to The Green. The outdoor space is planned next to the proposed food court to allow for impromptu picnics.

The staff report, along with project plans and the proposed development agreement are available on at www.egplanning.org/projects/lent_ranch_marketplace/outlet-collection.asp. The Sept. 18 Planning Commission meeting will begin at 6:30 p.m. in the City Council Chambers, 8400 Laguna Palms Way, Elk Grove.