Why Johnson & Johnson, known for many iconic brands, continues to tinker with the formula of Listerine, which has been around for 125 years. Bloomberg’s Carol Massar reports from the so-called “stink room” oral-care lab in New Jersey, where J&J has never allowed cameras before.
Exclusive: Going inside the ‘stink room’ that tests Listerine
July 15, 2014 09:40 AM
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David Caraccio is a Sacramento native and online news editor at The Sacramento Bee. He's a graduate of San Diego State University. Caraccio enjoys keeping up on trending stories and finding videos worth watching. Reach him at firstname.lastname@example.org or 916-321-1125. Twitter: @DavidCaraccio.