Apple to launch new iPhone, iPad, sources say

In this Sept. 25, 2015 file photo, a customer tries out his Apple iPhone 6s smartphone at the Apple store at The Grove in Los Angeles. Apple reports quarterly financial results on Tuesday, Oct. 27, 2015. Ringo H.W. Chiu AP

Apple is on target to introduce its next iPhone and iPad models on March 15, sources say, and aims to start selling the devices in the same week.

Apple, which will introduce a new 4-inch iPhone, dubbed the iPhone 5se, and a new iPad Air at a launch event, is unlikely to take pre-orders for the new devices, several news outlets reported. The new 4-inch iPhone 5se is designed to spur iPhone hardware upgrades for customer seeking faster devices without upgrading to the far larger iPhone 6s and 6s Plus screen sizes.