What’s coming to Sacramento’s ‘Ice Blocks’
Founded in 2007 by two Stanford MBA candidates, Bonobos made its first foray into brick-and-mortar sales by opening six stores in 2012 and now has 49 nationwide. Walmart acquired the company for $310 million last June, though Bonobos clothes aren’t sold in the big-box retailer’s stores.
Bonobos, which markets itself as the largest apparel brand built online in the U.S., now operates 48 physical "guideshops," where customers try an item on for feel and fit, make their payment, then have the clothes shipped to their home — in another color, if they like. San Francisco has two guideshops, while San Jose has one.
Most Bonobos clothes cut a relatively slim fit and cater to young men. Short-sleeve button-downs cost $88 apiece, while suits go for about $600.
Warby Parker, The Halal Guys and Bishop Cuts/Color hair salon announced earlier this year they would move into Ice Blocks, which already boasted Device Brewing, West Elm, Title Boxing Club, Beast + Bounty and Milk Money as tenants scheduled to open in 2018. Fast-casual sandwich and salad eatery Mendocino Farms will open in 2019, according to Ice Blocks’ website.
Benjy Egel: (916) 321-1052, @BenjyEgel