Helping Others

Did Sacramento’s Big Day of Giving break its fundraising record? Let’s go to the tape

ACC hosts Big Day of Giving party in Sacramento

The ACC Senior Services' Big Day of Giving party hosted local entertainers, a cake contest, fashion show, food sales, Pickleball, and a photography gallery to raise money.
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The ACC Senior Services' Big Day of Giving party hosted local entertainers, a cake contest, fashion show, food sales, Pickleball, and a photography gallery to raise money.

Hundreds of charities in Sacramento, Placer and Yolo counties soon will receive infusions of cash thanks to more than $7 million in donations raised May 4 during the annual Big Day of Giving event.

The Sacramento Region Community Foundation, which organized the 24-hour campaign, reported Friday that this year’s donations totaled around $7.1 million, identical to the amount raised during last year’s campaign.

But Shirlee Tully, the organization’s chief marketing and development officer, said that amount likely will grow. The preliminary number does not reflect all donations that were made “offline” at dozens of events that took place across the region, she said.

“We were thrilled to see events taking place in every corner of the region,” Tully said Friday afternoon. “Donations are still trickling in.”

Tully said organizers are “ecstatic” about the outcome. “Everything went extremely smoothly,” she said. Last year, glitches on Big Day’s website caused temporary chaos and forced organizers to extend the event by 15 hours.

Gifts to the 599 nonprofit groups that participated this year ranged from $15 to hundreds, organizers said. The top fundraiser was conservation nonprofit Placer Land Trust, which raised $141,000 from 290 donors.

Rounding out the top five were Sacramento Food Bank & Family Services, which received $91,000; Sacramento SPCA, $89,000; The First Tee of Greater Sacramento, $87,000; and Capital Public Radio, $83,000.

Details are available at www.bigdayofgiving.org.

Beyond the dollars, Tully and others said charities gained new donors and possibly future volunteers.

Front Street Animal Shelter raised $68,000, a few thousand short of last year’s total, said director Gina Knepp. But the agency is not disappointed, she said. “It’s all good. I’m happy for whatever we get,” Knepp said.

Tully said charities can expect to receive their donation checks by June 30.

The community foundation already has begun planning next year’s event, she added.

Cynthia Hubert: 916-321-1082, @Cynthia_Hubert

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