Helping Others

Big Day of Giving beats $5 million goal in Sacramento region

Sacramento celebrates Big Day of Giving (2015)

The Big Day of Giving is a campaign to raise $5 million in 24 hours for Sacramento-area nonprofits. This video is from the 2015 event.
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The Big Day of Giving is a campaign to raise $5 million in 24 hours for Sacramento-area nonprofits. This video is from the 2015 event.

A groundswell of giving in the Sacramento region on Tuesday drove total donations for the Big Day of Giving to $5.6 million, exceeding expectations, organizers said.

The amount surpassed the $5 million goal set for the 24-hour philanthropic campaign, which raised money for 529 nonprofit groups in El Dorado, Placer, Sacramento and Yolo counties. A total of 36,531 donors made contributions at the event’s website, www.bigdayofgiving.org.

“It’s absolutely terrific,” said Linda Cutler, chief executive officer of the Sacramento Region Community Foundation, one of the campaign organizers. “The fact that we exceeded our goal is an indication of the entire region rallying around nonprofits in all four counties.”

Momentum for the annual annual Big Day of Giving increased after last year’s campaign, which raised more $3 million from 18,915 donors for 394 nonprofits, well beyond the expected total of $1 million for the inaugural event. Most of the money in 2014, 63 percent, came from individual donations ranging from $25 to $50, Cutler said.

“Because we did so well, people understood the impact and there was more excitement about it” this year, she said. “We showed that when we talk about making philanthropy accessible and that it can come in small donations and have a huge impact, it isn’t just lip service. That message really resonates with nonprofits.”

According to the leaderboard at www.bigdayofgiving.org, Placer Land Trust raised the most money, $127,541, on Tuesday. Meanwhile, Capital Public Radio received the most number of donations, 770.

The money raised by Placer Land Trust on the Big Day of Giving is more than 10 percent of the annual budget for the conservation group, executive director Jeff Darlington said.

“We’re thrilled and humbled,” Darlington said. “It’s really gratifying to see our community come out and support our mission of preserving natural and agricultural land for future generations.”

Because figures were still being reported and verified, it was unclear on Wednesday how the Sacramento region fared among more than 100 communities nationwide that participated in the Big Day of Giving.

According to www.givelocalamerica.org, Sacramento placed fourth in total amount of money raised, behind Seattle; Coastal, S.C.; and St. Joseph County, Ind. The website ranked Sacramento second in total number of donations, behind San Antonio.

Call The Bee’s Robert D. Dávila, (916) 321-1077. Follow him on Twitter @Bob_Davila.

TOP 10 NONPROFIT RECIPIENTS, BY AMOUNT:

1. Placer Land Trust, $127,541

2. B Street Theatre, $104,141

3. Capital Public Radio, $79,986

4. The First Tee of Greater Sacramento, $71,224

5. Sierra Forever Families, $69, 926

TOP 10 NONPROFIT RECIPIENTS, BY NUMBER OF DONATIONS:

1. Capital Public Radio, 770

2. Front Street Animal Shelter, 642

3. Sacramento SPCA, 630

4. KVIE, 480

5. Sacramento Loaves & Fishes, 399

Source: bigdayofgiving.org

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