Pets

‘Freedom on Front Street’ pet adoption campaign leads to adoption increase

Front Street Animal Shelter waives adoption fees

The animal shelter at 2127 Front St. will be waiving all adoption fees until July 2. The shelter will also not charge owners to reclaim lost pets during that time.
Up Next
The animal shelter at 2127 Front St. will be waiving all adoption fees until July 2. The shelter will also not charge owners to reclaim lost pets during that time.

Sacramento’s Front Street Animal Shelter has seen a rise in adoptions following its announcement this week that adoption fees would be waived during the month of June.

Since announcing the promotion on Wednesday, the city animal shelter at 2127 Front St. has done more than 50 adoptions in the past two days. Shelter public relations coordinator Bobby Mann said that’s double what the shelter normally does. He expects even more adoptions to happen over the weekend.

Front Street announced on Thursday that it had run out of space for new animals and called the fee waiver a “lifesaving measure.” All adoptions are free until July 2, the shelter announced. The shelter produced a video announcing the event, calling it “Freedom on Front Street.”

As of Friday morning, the video had 3.6 million views and more than 150,000 shares.

Mann said that the shelter expected an increase in adoptions due to the success of its last promotion during the 2016 holiday season, but did not expect the increase to happen so quickly. He said the promotion video going viral is a likely cause.

The shelter also started the promotion because of the expected influx of animals in July.

“Fourth of July season is busiest time of year, due to (animals) running away from fireworks,” Mann said. “We are expecting a high volume of animals during that time and we wanted to stay ahead of that to make space.”

The shelter’s website clarified that fees will continue to apply at the shelter-affiliated Petco adoption center on Arden Way. Also, no release fees will be charged for owners reclaiming lost pets until July 2, although the offer does not apply to animals under investigation or ones that have been confiscated or quarantined.

The Front Street Animal Shelter is open from noon to 5:30 p.m. Wednesday through Friday and noon to 5 p.m. on Saturdays and Sundays. It is closed to the public Mondays and Tuesdays.

Meanwhile, Lodi Animal Services made an urgent plea on its Facebook page on Thursday, saying the shelter is at maximum capacity, too. The agency said that if the number of animals being housed there isn’t reduced they would have to euthanize some of the animals.

David Caraccio: 916-321-1125, @DavidCaraccio

Related stories from Sacramento Bee

  Comments