Midtown will get some extra twang with Goldfield Trading Post, a country-themed restaurant and bar that’s slated for a late-July opening. Goldfield will operate at 17th and J streets, in the building that longtime Sacramentans remember as a Sam’s Hof Brau, which later housed Hamburger Mary’s and then Hamburger Patties for a two decade run.
Goldfield’s ownership team includes Bret Bair and Eric Rushing – who also oversee the Ace of Spades and Assembly music clubs – along with Tyler Williams of the nearby Tank House. Bair and Rushing are also partners in Tank House, which has emerged as a popular midtown barbecue spot since opening in June 2013.
Bair says that barbecue isn’t planned for the menu at Goldfield’s, but it will feature Americana-style comfort foods and rotisserie chicken. The entertainment menu will feature live music, country music karaoke with live bands, DJs and open mic nights.
Before becoming a local nightclub maven and restaurateur, Bair was a successful manager of rock bands. The Davis native dropped out of law school just a semester shy of graduating to manage such multimillion-selling groups as Papa Roach and Hoobastank. Bair believes the time is right for a country bar in the central city, given the current popularity of such musicians as Eric Church and Nikki Lane.
“I’m a rock guy, but today’s country is yesterday’s rock ’n’ roll,” said Bair. “It’s got the guitars, the sing-a-longs, it’s got attitude and a good time party atmosphere.”
Bair said that scoring the building’s lease was especially competitive, and national chains were vying for the spot when it became available. Bair and his team envision Goldfield as primarily a restaurant with added entertainment value.
“Yes, it’s got a country vibe and country acts, but people will go here to eat,” said Bair. “It’s definitely not going to be a nightclub, but there will be activities at night.”
Bair has also taken over the Monte Carlo bar at 15th and S streets, a block away from Ace of Spades, which is closed for renovations. Bair is reconceptualizing the building and plans to add more space for proper restaurant and bar facilities.
For now, the focus is on this country-themed project. A job fair will be held June 25 at Goldfield to hire bartenders, servers, line cooks and other staff. Bair hopes the local masses follow soon after.
“Hey, there’s a lot of country folk in Sacramento,” said Bair. “There’s a few country establishments in the market, but nothing like this.”