Appetizers

Mere seconds: Tower Bridge dinner sells out even quicker than last year’s

Guests mingle on the roadway before sitting down for a meal during the first Tower Bridger dinner on Sept. 29, 2013. This year’s event sold out in seconds.
Guests mingle on the roadway before sitting down for a meal during the first Tower Bridger dinner on Sept. 29, 2013. This year’s event sold out in seconds. Sacramento Bee file

Confirming its status as the hottest ticket in town, the Tower Bridge dinner gala scheduled for Sept. 27 sold out within seconds of going on sale Monday morning.

Folks who managed to nab a $175 ticket were jubilant, while 2,000 or more people logged onto the website and came up shorthanded.

About 250 of the 740 tickets were made available to the general public. The rest were reserved for corporate sponsors.

The actual purchase of tickets, now in its third year, has become an event all its own and appears on its way to becoming the stuff of legend. Last year, tickets were scooped up in 30 seconds. This time, officials say it might have been within 15 seconds.

The dinner is seen as the centerpiece of numerous events highlighting Sacramento’s self-anointed status as “America’s Farm-to-Fork Capital,” including the free Farm-to-Fork Festival a day before the dinner on the Capitol Mall.

Locals have embraced the marketing campaign by the Sacramento Convention and Visitors Bureau, with regional and national media outlets taking notice.

At the same time, the dinner on the Tower Bridge has quickly emerged as one of the area’s premier society events.

“This is really the exclamation point on a monthlong celebration of local food,” said Mike Testa, chief operating officer of the Sacramento Convention and Visitors Bureau.

Exactly the best way potential buyers can score a ticket remains unclear. According to Testa, one lucky buyer said on social media that he has been successful three years running by synchronizing his purchases precisely with his computer clock.

Blair Anthony Robertson: 916-321-1099, @Blarob

  Comments