Appetizers

Crisco hotline goes beyond pie

Pie — with a golden, flaky crust — can seem perplexing, especially to cooks who rarely bake. Crisco’s popular holiday hotline is back with more tips for perfect pie and other baked goods.
Pie — with a golden, flaky crust — can seem perplexing, especially to cooks who rarely bake. Crisco’s popular holiday hotline is back with more tips for perfect pie and other baked goods. The Washington Post/Deb Lindsey

It’s holiday pie season and that means the phones are ringing off the hook at the Crisco Pie and Baking Hotline.

Famous for their crusty advice, the Crisco experts have expanded their pie-centric repertoire this year to include all baking categories from cakes and cookies to breads and muffins. Now through Thanksgiving Eve (Nov. 26), they’ve expanded their free hotline hours, too.

From 5 a.m. to 5 p.m. PST Monday through Friday, consumers can talk to an experienced cook about any baking dilemma. Just call (877) 367-7438.

Extended hotline hours also will be offered weekdays from 5 a.m. to 4 p.m. Dec. 13-23 and 5 a.m. to noon Christmas Eve. Year-round, the hotline is usually staffed from 6 a.m. to 4 p.m. weekdays.

New this year will be recorded tips in Spanish. National pie baking champion and author Michele Stuart and other pie gurus will offer recorded tips, too. The recorded tips are available 24 hours a day at the same hotline number.

“The Crisco Pie and Baking Hotline experts have shared their knowledge with consumers for nearly a decade, helping to solve the most perplexing pie problems,” said Maribeth Burns, vice president of The J.M. Smucker Company, Crisco’s parent company. “Due to the volume of general baking questions we receive, we’ve updated the hotline to go beyond pies to include other holiday favorites. We are also excited to offer a new Spanish version of our recorded hotline for the first time.”

What are the most common questions?

▪ “How do I make a pie crust?”

▪ “What is the Crisco classic pie crust recipe?”

▪ “What are some tips for baking a flaky pie crust?”

▪ “Can I freeze a baked and/or an unbaked pie?”

▪ “How do I keep my pie crusts from getting soggy, or crumbly?”

▪ “How do I keep my meringue pie top from weeping?”

Besides the hotline, the answers to those questions and more also are available online at www.crisco.com’s pie pages. Find them here.

Call The Bee’s Debbie Arrington, (916) 321-1075. Follow her on Twitter @debarrington.

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