Brach’s adds new flavors to its candy corn line

Classic candy corn gets in costume for Halloween.
Classic candy corn gets in costume for Halloween.

Oct. 30 is National Candy Corn Day, and candymaker Brach’s has a cornucopia going on.

Brach’s has expanded its line of that iconic Halloween treat, candy corn. Wise move, given that a survey by the National Confectioner’s Association found that 52 percent of those polled don’t think Halloween is complete without it. Brach’s was founded in 1904 and currently corners 80 percent of the candy corn market.

The new flavors include Indian corn, s’mores, caramel, caramel macchiato, pumpkin spice, peanut butter, fruit cremes and a mini-version of the classic.

We rounded up a few taste-testers, who ranked the top three this way: caramel macchiato, Indian corn and pumpkin spice.

The candy is $4 per 22-ounce bag, found wherever Halloween candy is sold.

Allen Pierleoni: 916-321-1128, @apierleonisacbe