What was billed as the world’s largest pop-up street pub lived up to that description as the Deschutes Brewery’s traveling craft beer block party made a huge impact during its recent visit to Midtown Sacramento.
More than 14,000 patrons turned out for the Nov. 14 event, which shut down traffic on Capitol Avenue between 17th and 19th streets. They emptied 190 kegs of craft beer. According to Deschutes, it was the largest of six street pubs hosted by the brewery, besting crowds in Philadelphia, Cleveland, Chicago, Minneapolis and Denver.
What’s more, the event totaled $97,941 in donations for Runnin’ for Rhett, an Elk Grove-based non-profit foundation pledged to nurturing a healthier community through fitness and nutrition. The previous best for the fund-raising street pubs had been $80,000 at one stop.
Based in Bend, Ore., Deschutes Brewery served its beers from 40 taps on the 402-foot custom-built bar. Sacramento was its last stop during its 2015 tour, dubbed “Street Pub – Crafted for Community.” The family-friendly free event also featured beer-friendly food created by Wesley Nilssen of de Vere’s Irish Pub and Brock MacDonald of Butcher Block Bar.
For more on Deschutes Brewery and its street pub events, visit www.deschutesbrewery.com.