From the folks (Nabisco) who bring us the world’s best-selling cookie — Oreos (whose new Red Velvet flavor may be followed in coming months by S’Mores) — comes something with a specific target in mind. That would be consumers who are time-stressed (isn’t everyone?), in need of an energy boost (sound familiar?) and want to get more fiber into their diets (a plus, right?).
belVita Bites are crunchy little pellets with “230 calories, 20 grams of whole grain and 4 grams of fiber” in each 50-gram serving (1.76 ounces). Where does the energy boost come from? “The biscuits contain slow-release carbs from wholesome grains to help fuel the body for four hours,” the press release claims.
Think of them as little cookies that are a more healthful breakfast supplement than, say, a toaster pastry. They are “part of a nutritious breakfast,” says the release, “and should be enjoyed with a serving of fruit and dairy...”
Our tasters liked the chocolate flavor (dry and not too sweet) better than the sweet mixed berry (cranberries, blueberries, raspberries). Some of the ingredients are whole-grain wheat and rye flours and whole-grain rolled oats. They’d do well on a camping trip or a snowshoe journey ($3.70).
Call The Bee’s Allen Pierleoni, (916) 321-1128. Follow him on Twitter @apierleonisacbe.