Paul Giamatti, left, and Thomas Haden Church, starred in “Sideways.” Giamatti’s character disses merlot, and a drop in its popularity followed. It’s not clear how much effect the movie had on drinking habits, but merlot remains a favorite among consumers.
Paul Giamatti, left, and Thomas Haden Church, starred in “Sideways.” Giamatti’s character disses merlot, and a drop in its popularity followed. It’s not clear how much effect the movie had on drinking habits, but merlot remains a favorite among consumers. Merie W. Wallace Twentieth Century Fox
Paul Giamatti, left, and Thomas Haden Church, starred in “Sideways.” Giamatti’s character disses merlot, and a drop in its popularity followed. It’s not clear how much effect the movie had on drinking habits, but merlot remains a favorite among consumers. Merie W. Wallace Twentieth Century Fox