Home Sellers

Industry’s best and brightest honored at MAME Awards

Advertising content provided by North State Building Industry Association

The North State Building Industry Association’s (BIA) Sales and Marketing Council celebrated the marketing-related accomplishments of the homebuilding industry at its annual MAME (Major Achievements in Marketing Excllence) Awards Friday night at the Sheraton Grand Hotel in Sacramento. Three-time Emmy Award-winning television personality Mark S. Allen served as the Master of Ceremonies. MAME, one of the North State BIA’s annual, signature events, serves to recognize the association’s most innovative and creative members with regard to their marketing and design efforts. The event is essentially a celebration of the creative and compelling marketing campaigns that connect potential home buyers with new home communities throughout the greater Sacramento region.

Here is a partial list of winners from the 41st annual MAME awards:

▪ Best Architectural Design: The Cannery, Heirloom, Plan 3—The New Home Company

▪ Best Architectural Design (Under $400,000): The Mill at Broadway, Courts, Residence 4—Bardis Homes

▪ Best Architectural Design ($400,001-$550,000): Whitney Ranch, Bridgewood, Residence 1—CalAtlantic Homes

▪ Best Architectural Design ($550,001-$750,000): The Cannery, Beech, Residence 2—CalAtlantic Homes

▪ Best Architectural Design ($750,001+): The Cannery, Sage, Plan 1—The New Home Company

▪ Best Buyer Showroom/Design Center: KB Home Design Studio—KB Home

▪ Best Custom Home Under $2M: Whitney Oaks Contemporary—Landmark Builders

▪ Best Direct Mail (Single or Series): The Cannery, Sage—The New Home Company

▪ Best E-Marketing Campaign: The Cannery, Beech—CalAtlantic Homes

▪ Best Interior Design Attached (Any Price): The Cannery, Heirloom, Plan 3—The New Home Company

▪ Best Interior Design (Under $400,000): The Hamptons, Montauk, Plan 4—KB Home

▪ Best Interior Design ($400,001-$550,000): Whitney Ranch, Bridgewood, Residence 2—CalAtlantic Homes

▪ Best Interior Design: ($550,001-$750,000): The Cannery, Beech, Residence 2—CalAtlantic Homes

▪ Best Interior Design ($750,001+): Serenity, Indigo—Premier United Communities

▪ Best Landscape Design: Serenity, Plan 3—Premier United Communities

▪ Best Print (Non-Builder): SPI Solar Power Inc

▪ Best Print Ad or Campaign (Builder or Community): The Cannery, Heirloom—The New Home Company

▪ Best Radio (Spot or Campaign): The Cannery, Beech—CalAtlantic Homes

▪ Best Sign Program: The Cannery—The New Home Company

▪ Best Social Media Campaign: The Cannery—The New Home Company

▪ Best Special Event: Fiddyment Ranch Grand Opening—Taylor Morrison

▪ Community of the Year Attached (Any Price): The Cannery, Heirloom—The New Home Company

▪ Community of the Year (Under $400,000): Granite Ridge—KB Home

▪ Community of the Year: ($400,001-$550,000) Bridgewood at Whitney Ranch — CalAtlantic Homes

▪ Community of the Year ($550,001-$750,000): The Cannery, Beech—CalAtlantic Homes

▪ Community of the Year ($750,001+): The Cannery, Sage—The New Home Company

▪ Master Planned Community: The Cannery—The New Home Company

▪ Multi-Family Community of the Year: Pearl Creek Apartments—Cresleigh Homes Corporation

For a complete list of winners go to www.northstatebia.org/mame.

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