Home Sellers

Celebrating the homebuilding industry’s best

By Michael Strech

Michael Strech is president and CEO of the North State BIA
Michael Strech is president and CEO of the North State BIA

With the economic recession of the last few years squarely in the rear-view mirror, the homebuilding industry has turned a corner and is looking ahead with a renewed sense of optimism.

Just last night, the North State BIA hosted the 42nd edition of the Major Achievements in Marketing Excellence or MAME Awards at the Sheraton Grand Hotel in Sacramento. This signature annual event recognizes members of the homebuilding industry for exceptional efforts in 51 areas different areas.

There are 147 new communities throughout the region, offering potential homebuyers an array of attractive housing from which to choose. Each week, homebuilders report more and more consumers visiting these communities. And we’re clearly seeing this process come full circle, as our industry continues to tally strong sales numbers each month. The trajectory for our industry is a positive one and we certainly hope it stays that way – and improves even more – in the foreseeable future.

A major part of the success we’re seeing is, of course, a vibrant economy and low interest rates, which when coupled together create a sort of home buying perfect storm. However, just as important is the tireless work that so many members of the homebuilding industry put in to their respective projects. And while I’ve often commented that this industry is made up of some of the humblest professionals I’ve encountered, it is more than appropriate to toast your own from time to time.

MAME 42 proved to be yet another great success with nearly 600 individuals from our industry attending. This is an industry teeming with talented and visionary professionals, and it is my pleasure to congratulate our 2017 finalists and winners. The following is a list of winners:

Best Logo Design: Vintage 38, Taylor Morrison

Best Graphic Continuity: McKinley Village, The New Home Company

Best Brochure: Winchester Country Club, Comstock Homes

Best Video or Multi-Media: The Ruff Life - Live Your TradeBark Holiday Special, Taylor Morrison

Best Direct Mail: Pebble Creek Doorhanger, KB Home

Best Print Ad: McKinley Village, The New Home Company

Best Overall Advertising Campaign: The Ruff Life - Live Your TradeBark, Taylor Morrison

Best Radio Commercial: Caselman Ranch, Taylor Morrison

Best Website - Community: www.McKinleyVillage.com (McKinley Village), The New Home Company

Best Website - Builder: http://nextcrafted.com, NEXT Crafted, Inc

Best Special Event: Taylor Morrison After Dark, Taylor Morrison

Best Internet Marketing Campaign: McKinley Village, The New Home Company

Best Digital Sales Tool: Big Valley Mortgage App

Best Sales Office: Sierramonte, CalAtlantic Homes

Best Signage Program: Heritage El Dorado Hills, Lennar

Best Landscape Design - Neighborhood: Ironwood at Whitney Ranch, CalAtlantic Homes

Best Landscape Design – Master Planned Community: McKinley Village, The New Home Company

Best Outdoor Living Space: Mira Vista at Verdera, CalAtlantic Homes

Best Interior Design, Detached Home - Under $450,000: Capital Reserve - Plan 3, Woodside Homes

Best Interior Design, Detached Home - $450,000 - $550,000: Mulberry at McKinley Village - Plan 4, The New Home Company

Best Interior Design, Detached Home - $550,001 - $750,000: Sierramonte - Residence Three, CalAtlantic Homes

Best Interior Design, Detached Home - $750,001 & Over: Valderrama at Winchester Country Club, Comstock Homes

Best Interior Design, Attached Home: Alder at McKinley Village - Plan 3, The New Home Company

Best Architectural Design, Detached Home - Under 2,000 sq. ft.: The Creamery at Alkali Flat - Residence 1, BlackPine Communities

Best Architectural Design, Detached Home - 2,001 to 2,500 sq. ft.: Birch at McKinley Village - Plan 1, The New Home Company

Best Architectural Design, Detached Home 2,500 to 3,200 sq ft.: Vintage 38 - Chardonnay, Taylor Morrison

Best Architectural Design, Detached Home over 3,200 sq. ft.: Valderrama at Winchester Country Club: Comstock Homes

Detached Home of the Year: Valderrama at Winchester Country Club, Comstock Homes

Best Architectural Series: The Creamery at Alkali Flat, BlackPine Communities

Community of the Year - Under $600,000: Ironwood at Whitney Ranch, CalAtlantic Homes

Community of the Year – Over $600,000: Vintage 38, Taylor Morrison

Community of the Year, Attached: Alder at McKinley Village, The New Home Company

Active Adult Community of the Year: Heritage El Dorado Hills, Lennar

Master Planned Community of the Year: McKinley Village, The New Home Company

Multi-Family Community of the Year (Rental): Anton Arcade Apartments, Anton Development Company

Best Custom Home - Under $2 Million: Bronzino Residence, Kamico Development Corporation

Best Custom Home – Over $2 Million: Casa De La Paz, The Hills Group

Escrow Professional of the Year - Associate: Amy Navarro, First American Title

Mortgage Lender of the Year: Ken Jamison, Big Valley Mortgage

Sales & Marketing Professional of the Year - Associate: Christopher Brown, NEXT New Homes Group

Associate Partner of the Year - Company: NEXT New Homes Group

New Homes Sales Realtor of the Year: Scott Ostrode, Builder Trade In Program

Sales Professional of the Year: Yolanda Alexander, KB Home

Sales Veteran of the Year: Jolanda VanderPlas, KB Home

Online Sales Counselor of the Year: Jennifer Padilla, CalAtlantic Homes

Sales Team of the Year: Cori Acosta, Michael C. Johnson, Peter Pham – Lennar

Builder Sales Manager of the Year: Tim Hearl, Taylor Morrison

Builder Marketing Professional of the Year: Laura Kilgore, Lennar

49. Above & Beyond Award: Tori Barker, D.R. Horton

Project Superintendent of the Year: Miguel Jiminez, Meritage Homes

Builder Escrow Professional of the Year: Darla Willis, Homes by Towne

Builder Purchasing Team of the Year: Lori Moreci, Betsy Barbosa & Nicole Dozier – Meritage Homes

Golden Sales Achievement: Susana Gomez, KB Home – $49,145,702

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