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Community Profile: Surveys give Roseville high marks

By Tinka Davi

A four-story, 83,000-square-foot building is under construction on Vernon Street, next to Town Square. It will include a floor for Sierra College.
A four-story, 83,000-square-foot building is under construction on Vernon Street, next to Town Square. It will include a floor for Sierra College.

Roseville is getting some high marks as one of the best cities to live in.

A study conducted by 24/7 Wall Street ranked Roseville in the top 35 best cities in the U.S. from among 550 cities with populations of 65,000 or more. The rankings are based employment growth, access to restaurants and attractions, educational attainment and housing affordability.

Other factors included Roseville’s growing economy, low crime rate and access to healthcare.

According to the website, “Area high school students score about 35 percent higher than students statewide on standardized tests. This may reflect a high quality of public education, which helps attract new families to the city.”

In another survey conducted by WalletHub.com, Roseville was named the 10th best city in California for families. The study compared 240 cities across 22 key metrics which ranged from the number of attractions to the unemployment rate.

WalletHub ranked Roseville in the top 3 percent in the state for housing affordability and the top 7 percent for median family salary.

In still another study, Roseville was ranked No. 2 along with Sacramento on the U-Haul Top 10 U.S. Growth Cities for 2015.

U-Haul combined Roseville and Sacramento due to “dual downtown revitalization developments” and proximity. Rankings were determined by the net gain of incoming, one-way U-Haul truck rentals vs. outgoing rentals.

Brian Jacobson, Roseville’s public information officer, emailed a list of several pluses in the city’s economy.

Vacancy rates have dropped in all real estate categories identified as industrial, commercial and office with all at or near single-digit vacancy rates.

Roseville’s 4.6 unemployment rate is amongst the lowest in California.

The city is one of least-expensive places to do business in California.

It’s 51st of 400 cities nationwide that’s best for women entrepreneurs.

Roseville is one of the top 50 suburban markets in the U.S. and Canada for back-office locations.

Jacobson also noted new businesses and construction, including the FBI regional headquarters, Top Golf and iFly. Construction is due to start this spring on the Falls Event Center (next to Hyatt Place and the Galleria), which will provide much-needed meeting space in the area.

There’s also increased activity in property acquisition, the first step in the development process, he said.

“Most notable is the Adventist Health purchase of a parcel in Stone Point for new headquarters.”

Ken Svanum of The Bishop Real Estate Group also gives Roseville high marks for its planning.

People like the openness and the paths that meander from east Roseville to central Roseville and west Roseville, he said.

He gives Roseville Utility Co. high marks, too. Low-cost utilities are one reason people want to move to Roseville.

There’s not a lot of resale inventory, he said. In January it was just 1.9 months.

“That means, based on current sales, there is only 1.9 months to sell off everything. That equates to a strong seller’s market.”

Currently 222 homes are on the market with prices ranging from the low end of $170,000 up to $1,150,000. Average price is $483,000.

“Roseville remains a robust market. There’s more demand than inventory,” Svanum said.

Jacobson said the city projects that 1,000 single-family residential permits will be issued in 2016.

Specific plans include the 694-acre Amoruso Ranch, which will have 2,827 units, fire station, elementary school, parks and open space. The proposal may go before the City Council this summer, he said.

Grading is underway at Campus Oaks, which will have 948 residential units, fire station, parks and campus tech office.

In West Roseville, infrastructure and housing development is continuing in Westbrook and Fiddyment Farm areas.

Several new-home builders have communities in Roseville including BlackPine Communities, Elliott Homes, Homes by Towne, JMC Homes, KB Home, Lennar, Meritage Homes, Pulte Homes, Standard Pacific, Taylor Morrison and Tim Lewis Communities.

Commercial construction activity downtown includes a new city office building under construction on Vernon Street. The four-story, 83,000-square-foot building includes a floor for Sierra College, with a five-year lease. It will bring some classes downtown and open some ground floor retail space, Jacobson said.

A new fire station is planned for the intersection of Oak and Lincoln streets. Site grading is completed and construction is set to begin later this year. The fire station at Oak and Grant streets will eventually be demolished, opening a prime downtown space for new development, he said.

Construction on a new parking garage behind Roseville Theater will begin this spring. The seven-story garage is expected to open spring 2017.

Construction of a new pedestrian bridge by the downtown library is expected to start this summer as is the rotation and upgrading of the current Ice House pedestrian bridge.

“Both bridges help connect downtown Roseville with nearby Royer Park,” Jacobson said. “A third, larger pedestrian bridge is being planned with construction likely in 2018.”

Ninja Sushi and Teriyaki moved to a larger location on Vernon Street. The restaurant won several regional “best of” awards and was named a Top Restaurant in the U.S. by Yelp.

“Following the path of The Monk’s Cellar in downtown, Ninja Sushi is a home-grown restaurant with local ownership,” Jacobson said.

Megan MacPherson, Roseville public affairs director, said, “With the great success of The Monk’s Cellar and The Place, we learned the importance of local ownership and local heart and soul in opening a successful restaurant in our downtown.”

Vernon Street Town Square events continue to draw large crowds, more than 100,000 per year, Jacobson said. Events include monthly Friday Flicks with “Jurassic World” March 18, Movie Night Sing-Along -“The Jersey Boys,” March 26, Tasty Tuesdays beginning April 5, Earth Day Festival April 16, and Wine Down Wednesday starting April 13.

Often people move to an area for the schools. Roseville is within Center Joint Unified, Dry Creek Joint Elementary, Eureka Union, Roseville City and Roseville Joint Union High School districts.

One school, Eich Middle School, has been accredited as an International Baccalaureate World School, the only stand-alone IB public middle school in Placer Country.

Benefits include world language offered in 6th, 7th and 8th grades, visual and performing arts, accelerated classes, Math Olympiad, Destination Imagination and the Scripps National Spelling Bee.

That’s another area where Roseville and the IB students are sure to get high marks.

Tinka Davi is a freelance writer and editor based in Folsom.

FAST FACTS

Where: 16 miles north of Sacramento

Size: approximately 36 square miles

Population: 128,382

Incorporated: April 10, 1909

Government: Charter City/Council-Manager

County: Placer

UPCOMING FEATURES

The Community Profiles spotlight Sacramento-area cities and neighborhoods weekly. This schedule is subject to change:

▪ Elk Grove/Laguna, March 19

▪ Granite Bay, March 26

▪ Downtown Sacramento, April 2

▪ Placerville, April 9

▪ Fair Oaks, April 16

▪ Lincoln, April 23

▪ Loomis, April 30

▪ West Sacramento, May 7

▪ Rocklin, May 14

▪ Cameron Park, May 21

▪ Campus Commons, May 28

▪ Rancho Murieta, June 4

▪ Gold River, June 11

▪ Carmichael, June 18

▪ East Sacramento, June 25

▪ Elk Grove/Laguna, July 2

▪ El Dorado Hills, July 9

▪ Sierra Oaks, July 16

▪ Land Park, July 23

▪ Folsom, July 30

▪ Woodland, Aug. 6

▪ Granite Bay, Aug. 13

▪ Arden Arcade, Aug. 20

▪ Rancho Cordova, Aug. 27

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